From Louis Vuitton to Add Lumen: Why Tomorrow's Security Will Be Strategic

When Security Becomes an Art of Governance

Long perceived as a cost center, security was once confined to walls, safes, and visible systems. But as risks shifted toward the intangible — reputation, data, public perception — security became a strategic dimension, a condition of sovereignty for exceptional brands.

Experience accumulated across public institutions, luxury houses, and international environments reveals a simple truth: the security of tomorrow will not be operational. It will be strategic.

From the Field to the Council of State: Learning the Complexity of Crises

As Commander in the Gendarmerie, then senior officer responsible for public security in the Alpes-Maritimes, experience was forged in direct confrontation with crises. Managing international events like the G20 in Cannes, cross-border cooperation, maintaining public order — each context where the slightest breach could escalate into a major incident.

This first foundation teaches a key lesson: security cannot be improvised; it must be structured and orchestrated.

From National to International: Thinking of Security as a System

At the Ministry of the Interior, contributing to the creation of the National Security Planning Directorate opened another dimension: strategic planning and national doctrine for major crisis management.

Later, in Canada, designing integrated strategies for the City of Ottawa (police, fire, paramedics) showed that security is not only about public order but also about the resilience of territories and institutions.

From the Private Sector to Luxury: Protecting the Intangible

Leading private security companies (CESG, PIMAN Security) shifted the experience toward the economic and financial sectors: cash transport, protection of sensitive sites, vulnerability audits. Here, security becomes a factor of competitiveness.

Then, as Head of Global Security at Louis Vuitton, security took on another dimension: that of a global brand.

Protecting a house like Louis Vuitton is not only about securing boutiques or fashion shows. It is about preserving a planetary reputation, protecting an imaginary world, guaranteeing a flawless client experience — all while remaining invisible.

Add Lumen: Turning Experience into Method

From this journey came a conviction: security can no longer be segmented or defensive. It must be holistic, anticipatory, intangible.

This is the foundation of Add Lumen:

• A strategic approach linking physical, digital, and reputational risks
• Anticipatory intelligence, to detect weak signals and act before crisis
• Discreet governance, that secures without constraining and protects without alarming

We speak less of barriers than of sovereignty. Less of devices than of lucidity. Less of visible protection than of invisible strength.

The Security of Tomorrow: A Competitive Advantage

Exceptional brands, like major institutions, must now see security as a lever of growth and influence.

It is no longer a support function, but a cardinal dimension of competitiveness.

Because protecting the intangible — reputation, know-how, perception — means protecting what grounds their value and what no competitor can replicate.