Security
From Louis Vuitton to Add Lumen: Why Tomorrow's Security Will Be Strategic
Long perceived as a cost center, security has become a strategic dimension, a condition of sovereignty for exceptional brands.
Anticipation
Anticipatory Intelligence: The Invisible Weapon of Exceptional Brands
In a world saturated with data, the difference between a brand that endures and a brand that leads lies in its ability to anticipate.
Strategy
Why Prestige Brands Should Think Like Diplomats
Prestige houses are no longer mere producers of rare objects. They have become actors of influence, evolving in a global ecosystem.
Anticipation
Five Mistakes That Weaken Prestige Brands (and How to Avoid Them)
Prestige brands like to believe that their history, craftsmanship, and reputation protect them from everything. Yet it is precisely their aura that attracts threats.
Security
Holistic Security: The Add Lumen Method to Anticipate Without Noise
Fragmented security is no longer enough. Contemporary security demands a holistic vision: global, integrated, invisible.
Risk & Crisis
Reputation and Crisis: How to Build an Invisible Resilience Strategy
Reputation is not an accounting entry. It is a perception — shifting and fragile — that can be built over decades and undone in a few hours.
Risk & Crisis
The Three Faces of Risk for Brands: Physical, Digital, Reputational
The value of a brand is no longer measured solely by its tangible assets. It sits at the crossroads of three major vulnerability zones.
Anticipation
The War of Perceptions: Why Weak Signals Are Your Best Allies
Weak signals are not yet alerts. But they indicate a gap between the projected image and how it is beginning to be perceived.
Anticipation
OSINT: What You Don't Know May Already Be Costing You
OSINT is the art of collecting and analyzing publicly available information. A discreet, powerful science that can become a formidable lever.