Protection
From Physical Defense to Intangible Protection: The New Frontiers of Security
Prestige brands are no longer attacked only in their buildings. They are targeted at what is most intangible: their essence.
Prestige brands are no longer attacked only in their buildings. They are targeted at what is most intangible: their essence.
In a world where perception can shake reality, security can no longer be reduced to a budget line. For prestige brands, it becomes a strategic investment.