From Physical Defense to Intangible Protection: The New Frontiers of Security

For a long time, corporate security was associated with tangible measures (walls, safes, alarms), built around a primarily physical vision. But in a world where the intangible has become the very core of value — reputation, sensitive data, know-how, trade secrets, networks of strategic partners — this conception is now obsolete.

Prestige brands and cutting-edge industries are no longer attacked only in their buildings or warehouses. They are targeted at what is most intangible: their essence.

A Silent Shift, Unprecedented Vulnerabilities

Today, a reputational sabotage on social media, a leak of confidential algorithms, or a subtle manipulation of a brand's storytelling can cause damage as severe as a physical break-in. Worse still, these intangible assaults act insidiously, often invisible to the naked eye, yet profoundly destructive in the medium term.

The Most Exposed Actors:

• Luxury houses, whose prestige rests on an alchemy of craftsmanship and symbolism
• Tech giants, who concentrate patents, user data, and critical innovations
• Cultural industries, creators of content and bearers of influence

The Illusion of Invisibility: A Major Risk

The paradox is that the more value is intangible, the more its protection is neglected. Due to a lack of direct visibility, many organizations leave breaches in their information systems, internal communications, or sensitive governance.

It is precisely through these cracks that hybrid attacks unfold.

Strategic defense can no longer be limited to technical devices. It requires a transversal reading of weak signals, a mapping of invisible vulnerabilities, and coordination between legal, communications, security, HR, and IT departments.

Add Lumen at the Forefront of this New Security

At Add Lumen, we speak of integrated protection. Our approach is to secure:

• Reputation, by anticipating crises and steering narratives
• Know-how, by mapping sensitive intangible assets
• Decision-making, through geo-economic, competitive, and legal monitoring
• Internal coherence, by supporting governance and key functions

We operate upstream of risks, within a logic of strategic vigilance, far from classic defensive approaches.